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- research-articleJanuary 2023
An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues
Electronic Commerce Research and Applications (ECRA), Volume 57, Issue Chttps://doi.org/10.1016/j.elerap.2022.101233Highlights- We proposed a conceptual framework that delineates the dynamic relationship between crowdfunding supporters’ three utilities and informational cues.
Prosocial crowdfunding has contributed to tackling social problems by expanding financial access to social entrepreneurs. Despite the growing body of research, our understanding of prosocial crowdfunding decisions is still fragmented ...