Export Citations
Save this search
Please login to be able to save your searches and receive alerts for new content matching your search criteria.
- articleApril 2018
The Mediating of Perceived Usefulness and Perceived Ease of Use: The Case of Mobile Banking in Yemen
International Journal of Technology Diffusion (IJTD-IGI), Volume 9, Issue 2Pages 21–40https://doi.org/10.4018/IJTD.2018040102While there are a wide range of business opportunities available via mobile technologies, mobile banking services have not been widely accepted by bank clients in Yemen. This article aims to test the mediation effect of TAM core constructs between the ...
- ArticleDecember 2009
Assessing Drivers of Web Technology Investment in Malaysia Service Industry: An Application of Technological, Organizational and Environmental (TOE) Model
ICIMT '09: Proceedings of the 2009 International Conference on Information and Multimedia TechnologyPages 221–225https://doi.org/10.1109/ICIMT.2009.73Using TOE Model, this paper aims to examine drivers of web technology investment in Malaysia service industry using questionnaire survey. The structural equation modelling (SEM) results indicate that firm size, managerial beliefs, and pressure intensity ...