Multimedia content management support in next generation service platforms

The aim of this paper is to illustrate the architecture for multimedia content management support in new generation service platforms. The outlined architecture is based on the requirements identified by a set of interviews with experts from the media industry. According to the results of the interviews, the architecture has been structured into three main areas: content description, content protection, and content delivery and adaptation. The architecture also reflects emerging topics such as end-user content creation and multi-modal user interaction. Finally, it covers the whole added-value chain from the content provider to the end-user. The architecture presented in this paper aims at covering the needs both from content providers and end-users, integrating them in a heterogeneous environment composed by the execution platform by means of different access networks and terminals. From the media industry perspective, the aim of the architecture is to provide a flexible system, so they can offer their content and added-value services. From the end-user viewpoint the aim is to provide an overlay structure that supports a multimedia personalized experience anytime, anywhere.