Digital Marketing: A Review

Title:
Digital Marketing: A Review

Authors:
Dr. Mrs. Vaibhava Desai
DOI:
https://doi.org/10.31142/ijtsrd23100

Cite This Article :

Dr. Mrs. Vaibhava Desai "Digital Marketing: A Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, March 2019, pp.196-200, URL: https://www.ijtsrd.com/papers/ijtsrd23100.pdf

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Abstract :
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. This paper mainly focuses on conceptual understanding of digital marketing, how digital marketing helps today’s business and some cases in the form of examples.

Keywords :
media, key performance indicators, mail, search engines, consumers

Publication Details:

Unique Identification Number : IJTSRD23100

Published In : Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, March 2019

Page Number(s) : 196-200

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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