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Effect of Sense of Direction on Open Card Sorts for Websites

Published: 25 November 2021 Publication History

Abstract

Card sorting is one widely used method to design website information architectures based on an understanding of their users’ mental models. This paper studies the effect of participants’ sense of direction on card sorting results. To this end, a two-phase study for an eshop was conducted. In the first phase, 40 participants rated their sense of direction on the standardized Santa Barbara Sense of Direction scale (SBSOD) and were then involved in an open card sort study. Then, we analyzed the card sort data following a median-split approach based on participants’ self-reported SBSOD score. This resulted in two proposed information architectures for the eshop: one from the SBSOD-low participants and one from the SBSOD-high participants. In the second phase, we first developed two prototypes for the eshop, one for each proposed information architecture. Next, 30 participants were involved in a within-subjects user testing study. Results showed that users interacting with the eshop produced by the SBSOD-high participants were significantly more effective, more efficient and rated the tasks as easier compared to users interacting with the eshop produced by the SBSOD-low participants. No significant difference was observed for users’ perceived usability.

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Cited By

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  • (2023)How Many Participants Do You Need for an Open Card Sort? A Case Study of E-commerce WebsitesHuman-Computer Interaction – INTERACT 202310.1007/978-3-031-42293-5_7(80-89)Online publication date: 28-Aug-2023

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          cover image ACM Other conferences
          CHI Greece 2021: CHI Greece 2021: 1st International Conference of the ACM Greek SIGCHI Chapter
          November 2021
          172 pages
          ISBN:9781450385787
          DOI:10.1145/3489410
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          Published: 25 November 2021

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          Author Tags

          1. Card Sorting
          2. Information Architecture
          3. Sense of Direction

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          CHI Greece 2021
          CHI Greece 2021: 1st International Conference of the ACM Greek SIGCHI Chapter
          November 25 - 27, 2021
          Online (Athens, Greece), Greece

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          • (2023)How Many Participants Do You Need for an Open Card Sort? A Case Study of E-commerce WebsitesHuman-Computer Interaction – INTERACT 202310.1007/978-3-031-42293-5_7(80-89)Online publication date: 28-Aug-2023

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