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An Empirical Study of E-Marketplace Acceptance by MSMEs in Bali using TOE Model

Authors:

Nyoman Sri Subawa,

Caren Angellina MimakiAuthors Info & Claims

EBIMCS '19: Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science

Article No.: 29, Pages 1 - 5

https://doi.org/10.1145/3377817.3377837

Published: 19 March 2020 Publication History

Abstract

In the world today, undoubtedly e-commerce has proven to be beneficial and convenient to both merchants (seller) and consumers (buyer) particularly with various e-marketplace platforms such as Lazada, Shoppe, e-bay and many more. However, not many entrepreneurs took up the opportunity and ventured into e-marketplace. This scenario is more noticeable among the MSMEs entrepreneurs in developing countries. Hence, this study aimed to fill the gap and provide richer insights in technology acceptance from the user, environment, technology, and organizational side by applying the Technological, Organizational, and Environmental (TOE) framework model. This research was conducted in three regencies of Bali (Denpasar, Badung and Gianyar) by distributing five-point Likert scale questionnaires to 100 entrepreneurs (who meet the criteria). The developed hypotheses testing analysis was based on Partial Least Square Structural Equation Model (PLS-SEM) and was conducted using SmartPLS 3.0. Findings obtained revealed that organizational (p = 0.042, and t-statistics = 2.062) and environmental factors (p = 0.011 and t-statistics = 2.587) had positive significance towards behavioral intention (BI) in accepting e-marketplace.

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Cited By

Widhiasthini NSubawa NFong Emmerson MYanti NUtami MKusuma PDewi PSudharma K(2024)Public regulation urgency in cryptocurrency based on administrative reform for Bali sustainable tourismCogent Social Sciences10.1080/23311886.2024.231265710:1Online publication date: 14-Feb-2024
https://doi.org/10.1080/23311886.2024.2312657
Hatammimi JDita Purnama S(2022)Factors affecting prospective entrepreneurs to utilize e-marketplaceInternational Journal of Research in Business and Social Science (2147- 4478)10.20525/ijrbs.v11i1.157311:1(01-11)Online publication date: 14-Feb-2022
https://doi.org/10.20525/ijrbs.v11i1.1573
Subawa NWidhiasthini NAstawa IDwiatmadja CPermatasari N(2021)The practices of virtual reality marketing in the tourism sector, a case study of Bali, IndonesiaCurrent Issues in Tourism10.1080/13683500.2020.1870940(1-12)Online publication date: 12-Jan-2021
https://doi.org/10.1080/13683500.2020.1870940

Index Terms

An Empirical Study of E-Marketplace Acceptance by MSMEs in Bali using TOE Model
1. Information systems
  1. Information systems applications
    1. Enterprise information systems
      1. Enterprise applications
  2. World Wide Web
    1. Web applications
      1. Electronic commerce
        E-commerce infrastructure

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EBIMCS '19: Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science

August 2019

175 pages

ISBN:9781450366496

DOI:10.1145/3377817

Copyright © 2019 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 19 March 2020

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EBIMCS '19

EBIMCS '19: 2019 2nd International Conference on E-Business, Information Management and Computer Science

August 12 - October 12, 2019

Kuala Lumpur, Malaysia

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EBIMCS '19 Paper Acceptance Rate 31 of 142 submissions, 22%;

Overall Acceptance Rate 143 of 708 submissions, 20%

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Cited By

Widhiasthini NSubawa NFong Emmerson MYanti NUtami MKusuma PDewi PSudharma K(2024)Public regulation urgency in cryptocurrency based on administrative reform for Bali sustainable tourismCogent Social Sciences10.1080/23311886.2024.231265710:1Online publication date: 14-Feb-2024
https://doi.org/10.1080/23311886.2024.2312657
Hatammimi JDita Purnama S(2022)Factors affecting prospective entrepreneurs to utilize e-marketplaceInternational Journal of Research in Business and Social Science (2147- 4478)10.20525/ijrbs.v11i1.157311:1(01-11)Online publication date: 14-Feb-2022
https://doi.org/10.20525/ijrbs.v11i1.1573
Subawa NWidhiasthini NAstawa IDwiatmadja CPermatasari N(2021)The practices of virtual reality marketing in the tourism sector, a case study of Bali, IndonesiaCurrent Issues in Tourism10.1080/13683500.2020.1870940(1-12)Online publication date: 12-Jan-2021
https://doi.org/10.1080/13683500.2020.1870940

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