The Influence of Survey Link Placement on the User Rating
Pages 743 - 747
Abstract
User studies based on standardized questionnaires are a common tool for determining the user experience of a website and forms an important basis for the user-oriented optimization of the offer. In addition, these user surveys are also used as a benchmark to verify the effectiveness of design changes or to compare own solutions with competitors' offerings. Sampling is often passive, such as using link banners placed at various positions on the website. However, the question arises as to whether the location of the survey link has an impact on the user rating of the website. The present article examines this question by means of a website evaluation with two identical surveys that were simultaneously placed in two different positions on a web page (starting page and order confirmation page). A total of 524 test persons participated in the study. The results show statistically significant differences in user rating. Subjects who joined the order confirmation page were significantly more positive compared to those who came to the survey from the starting page.
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- The Influence of Survey Link Placement on the User Rating
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Published: 08 September 2019
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