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Voice-based marketing for agricultural products: a case study in rural Northern Ghana

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ICTD '13: Proceedings of the Sixth International Conference on Information and Communications Technologies and Development: Notes - Volume 2

Pages 21 - 24

https://doi.org/10.1145/2517899.2517924

Published: 07 December 2013 Publication History

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Abstract

We present a study conducted in rural Northern Ghana about issues around the marketing of agricultural products and the need of mobile-based ICT solutions. The need for the spread of information and web access to communities in developing countries has given rise to the design and development of numerous ICT solutions, many of which have focused on the recent increase of mobile usage in developing countries. The contributions of this paper are: 1) Empirical results from a field survey run in Northern Ghana, which points to issues of a lack of buyers, low price offers and lack of transportation to sale points as the main issues in marketing of agricultural products and also points to the potential for mobile-based ICT solutions to mitigate the pertinent issues within the case study, but also in other areas. 2) The development of a voice-based prototype that allows medium to large-scale farmers in rural areas to place advertisements on the World Wide Web. The prototype was evaluated based on functionality and feasibility, including financial sustainability.

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Doggett OBronson KSoden R(2023)HCI Research on Agriculture: Competing Sociotechnical Imaginaries, Definitions, and OpportunitiesProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581081(1-24)Online publication date: 19-Apr-2023
https://dl.acm.org/doi/10.1145/3544548.3581081
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Voice-based marketing for agricultural products: a case study in rural Northern Ghana

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Published In

ICTD '13: Proceedings of the Sixth International Conference on Information and Communications Technologies and Development: Notes - Volume 2

December 2013

214 pages

ISBN:9781450319072

DOI:10.1145/2517899

General Chairs:
Gary Marsden,
Julian May,
Program Chairs:
Marshini Chetty,
Ulrike Rivett

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 07 December 2013

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Research-article

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ICTD 2013

Sponsor:

IPID
University of the Western Cape
Microsoft
Microsoft Reasearch
IDRC
IBM

ICTD 2013: International conference on information and communication technologies and development

December 7 - 10, 2013

Cape Town, South Africa

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Overall Acceptance Rate 22 of 116 submissions, 19%

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Doggett OBronson KSoden R(2023)HCI Research on Agriculture: Competing Sociotechnical Imaginaries, Definitions, and OpportunitiesProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581081(1-24)Online publication date: 19-Apr-2023
https://dl.acm.org/doi/10.1145/3544548.3581081
Atinaf MAnteneh SKifle M(2023)Socio-technical design principles for a multi-stakeholder agriculture extension information system in EthiopiaInformation Technology for Development10.1080/02681102.2023.227930930:3(493-521)Online publication date: 10-Nov-2023
https://doi.org/10.1080/02681102.2023.2279309
Dittoh FAkkermans Hde Boer VBon ATuyp WBaart A(2021)Tiba$$\eta $$sim: Information Access for Low-Resource EnvironmentsProceedings of Sixth International Congress on Information and Communication Technology10.1007/978-981-16-2377-6_62(675-683)Online publication date: 24-Sep-2021
https://doi.org/10.1007/978-981-16-2377-6_62
Rumanyika JApiola MMramba NOyelere STedre M(2021)Mobile technology for street trading in Tanzania: A design science research approach for determining user requirementsTHE ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES10.1002/isd2.1217687:5Online publication date: 4-Apr-2021
https://doi.org/10.1002/isd2.12176
Bon AGordijn JAkkermans H(2020)E-Service Innovation in Rural Africa Through Value Co-CreationSustainable Business10.4018/978-1-5225-9615-8.ch058(1294-1312)Online publication date: 2020
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Bon AGordijn JAkkermans H(2020)E-Service Innovation in Rural Africa Through Value Co-CreationDisruptive Technology10.4018/978-1-5225-9273-0.ch043(859-877)Online publication date: 2020
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Nyamekye ADewulf AVan Slobbe ETermeer K(2019)Information systems and actionable knowledge creation in rice-farming systems in Northern GhanaAfrican Geographical Review10.1080/19376812.2019.165915339:2(144-161)Online publication date: 28-Aug-2019
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Leshed GRosca MHuang MMansbach LZhu YHernández-Aguilera J(2018)CalcuCaféProceedings of the ACM on Human-Computer Interaction10.1145/32744182:CSCW(1-26)Online publication date: 1-Nov-2018
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Bon AGordijn JAkkermans H(2017)E-Service Innovation in Rural Africa Through Value Co-CreationHandbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry10.4018/978-1-5225-2084-9.ch018(355-373)Online publication date: 2017
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Zewge ADittrich Y(2017)Systematic Mapping Study of Information Technology for Development in Agriculture (The Case of Developing Countries)THE ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES10.1002/j.1681-4835.2017.tb00602.x82:1(1-25)Online publication date: 5-Dec-2017
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