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Good abandonment in mobile and PC internet search

Published: 19 July 2009 Publication History

Abstract

Query abandonment by search engine users is generally considered to be a negative signal. In this paper, we explore the concept of good abandonment. We define a good abandonment as an abandoned query for which the user's information need was successfully addressed by the search results page, with no need to click on a result or refine the query. We present an analysis of abandoned internet search queries across two modalities (PC and mobile) in three locales. The goal is to approximate the prevalence of good abandonment, and to identify types of information needs that may lead to good abandonment, across different locales and modalities. Our study has three key findings: First, queries potentially indicating good abandonment make up a significant portion of all abandoned queries. Second, the good abandonment rate from mobile search is significantly higher than that from PC search, across all locales tested. Third, classified by type of information need, the major classes of good abandonment vary dramatically by both locale and modality. Our findings imply that it is a mistake to uniformly consider query abandonment as a negative signal. Further, there is a potential opportunity for search engines to drive additional good abandonment, especially for mobile search users, by improving search features and result snippets.

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    cover image ACM Conferences
    SIGIR '09: Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
    July 2009
    896 pages
    ISBN:9781605584836
    DOI:10.1145/1571941
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 19 July 2009

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    Author Tags

    1. PC internet search
    2. good abandonment
    3. mobile internet search
    4. query analysis

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    Cited By

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    • (2023)Searching Online for Art and Culture: User Behavior AnalysisFuture Internet10.3390/fi1506021115:6(211)Online publication date: 11-Jun-2023
    • (2023)Investigating Online Art Search through Quantitative Behavioral Data and Machine Learning TechniquesAnalytics10.3390/analytics20200212:2(359-392)Online publication date: 26-Apr-2023
    • (2023)Relevance Feedback with Brain SignalsACM Transactions on Information Systems10.1145/363787442:4(1-37)Online publication date: 18-Dec-2023
    • (2023)The Evolution of Web Search User Interfaces - An Archaeological Analysis of Google Search Engine Result PagesProceedings of the 2023 Conference on Human Information Interaction and Retrieval10.1145/3576840.3578320(55-68)Online publication date: 19-Mar-2023
    • (2023)Beyond Accurate Answers: Evaluating Open-Domain Question Answering in Enterprise SearchProceedings of the 2023 Conference on Human Information Interaction and Retrieval10.1145/3576840.3578314(308-312)Online publication date: 19-Mar-2023
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