research-article

Face to face makes a difference: recommendation practices of users of mobile services

Authors:

Zeynep Ahmet,

Kaisa Väänänen-Vainio MattilaAuthors Info & Claims

LARGE '11: Proceedings of the 2nd international workshop on Research in the large

Pages 25 - 28

https://doi.org/10.1145/2025528.2025536

Published: 18 September 2011 Publication History

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Abstract

The mobile app stores and markets provide companies, independent developers and researchers alike with possibilities to distribute innovative designs for mobile devices on a global scale. However, reaching a large numbers of users does not in itself ensure a large number of users adopting the mobile application or service. Large-scale adoption depends on additional factors such as novelty in service design, ease of use, enjoyable interaction, built-in mechanisms for further distribution of the mobile service as well as the practice of word-of-mouth recommendations. In this position paper we present the background and preliminary findings from a study aimed at investigating the motivations and practices by which users recommend mobile apps and services among their acquaintances. We discuss our perspective on distribution of mobile applications and services on a large scale and end this paper by suggesting questions for discussion and future research.

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Cited By

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Walsh TVarsaluoma JKujala SNurkka PPetrie HPower CLugmayr A(2014)Axe UXProceedings of the 18th International Academic MindTrek Conference: Media Business, Management, Content & Services10.1145/2676467.2676480(32-39)Online publication date: 4-Nov-2014
https://dl.acm.org/doi/10.1145/2676467.2676480
Mattila KAhmet ZLugmayr A(2012)End-user recommendations of mobile servicesProceeding of the 16th International Academic MindTrek Conference10.1145/2393132.2393162(154-157)Online publication date: 3-Oct-2012
https://dl.acm.org/doi/10.1145/2393132.2393162
Ahmet ZMattila KKonstan JChi EHöök K(2012)Mobile service distribution from the end-user perspectiveCHI '12 Extended Abstracts on Human Factors in Computing Systems10.1145/2212776.2212831(573-588)Online publication date: 5-May-2012
https://dl.acm.org/doi/10.1145/2212776.2212831

Index Terms

Face to face makes a difference: recommendation practices of users of mobile services
1. Human-centered computing

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Information

Published In

LARGE '11: Proceedings of the 2nd international workshop on Research in the large

September 2011

40 pages

ISBN:9781450309240

DOI:10.1145/2025528

Program Chairs:
Henriette Cramer
Mobile Life @ SICS, Sweden
,
Mattias Rost
Mobile Life @ SICS, Sweden
,
Frank Bentley
Motorola Mobility, USA
,
David A. Shamma
Yahoo! Research, USA

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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University of Florida: University of Florida
SIGSPATIAL: ACM Special Interest Group on Spatial Information

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 18 September 2011

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Ubicomp '11

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Ubicomp '11: The 2011 ACM Conference on Ubiquitous Computing

September 18, 2011

Beijing, China

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Walsh TVarsaluoma JKujala SNurkka PPetrie HPower CLugmayr A(2014)Axe UXProceedings of the 18th International Academic MindTrek Conference: Media Business, Management, Content & Services10.1145/2676467.2676480(32-39)Online publication date: 4-Nov-2014
https://dl.acm.org/doi/10.1145/2676467.2676480
Mattila KAhmet ZLugmayr A(2012)End-user recommendations of mobile servicesProceeding of the 16th International Academic MindTrek Conference10.1145/2393132.2393162(154-157)Online publication date: 3-Oct-2012
https://dl.acm.org/doi/10.1145/2393132.2393162
Ahmet ZMattila KKonstan JChi EHöök K(2012)Mobile service distribution from the end-user perspectiveCHI '12 Extended Abstracts on Human Factors in Computing Systems10.1145/2212776.2212831(573-588)Online publication date: 5-May-2012
https://dl.acm.org/doi/10.1145/2212776.2212831

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Comparing Apples to Androids: Discovery, Retrieval, and Matching of iOS and Android Apps for Cross-Platform Analyses

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