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Perception, acceptance and willingness of older adults in Malaysia towards online shopping: a study using the UTAUT and IRT models

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Abstract

With the confluence of information technology era and the progressively aging society, the internet usage rate by older adults in Malaysia is growing at a substantial rate. Therefore, older adults are becoming an increasingly significant potential target market for electronic commerce. However, previous researchers have focused mainly on the youth market and paid less attention to the online behaviours of older adults. To bridge the gap, the objective of this research is to increase a better understanding of how the factors affecting the perception, acceptance and willingness of older adults in Malaysia towards online shopping. To this end, this study is developed by integrating the unified theory of acceptance and use of technology (UTAUT) and innovation resistance theory (IRT). They are applied to an original dataset of 200 responses from respondents that were collected through a survey.

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Correspondence to Le Hoang Son.

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Soh, P.Y., Heng, H.B., Selvachandran, G. et al. Perception, acceptance and willingness of older adults in Malaysia towards online shopping: a study using the UTAUT and IRT models. J Ambient Intell Human Comput (2020). https://doi.org/10.1007/s12652-020-01718-4

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