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Scenario-Based Design Theorizing

The Case of a Digital Idea Screening Cockpit

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Abstract

As ever more companies encourage employees to innovate, a surplus of ideas has become reality in many organizations – often exceeding the available resources to execute them. Building on insights from a literature review and a 3-year collaboration with a banking software provider, the paper suggests a Digital Idea Screening Cockpit (DISC) to address this challenge. Following a design science research approach, it suggests a prescriptive design theory that provides practitioner-oriented guidance for implementing a DISC. The study shows that, in order to facilitate the assessment, selection, and tracking of ideas for different stakeholders, such a system needs to play a dual role: It needs to structure decision criteria and at the same be flexible to allow for creative expression. Moreover, the paper makes a case for scenario-based design theorizing by developing design knowledge via scenarios.

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Acknowledgements

We thank the employees of BITS for their openness and support. We also thank our ambitious students from the Department of Informatics at the University of Zurich for assisting in this study. In alphabetical order: David Bolli, Fabian Gautschi, Daniel Oettli, Luis Pena, and Annatina Vinzens. Last but not least, we thank Gerhard Schwabe for providing guidance and helpful suggestions.

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Correspondence to Raffaele Fabio Ciriello.

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Accepted after three revisions by the editors of the special issue.

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Ciriello, R.F., Richter, A. Scenario-Based Design Theorizing. Bus Inf Syst Eng 61, 31–50 (2019). https://doi.org/10.1007/s12599-018-0572-y

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