Abstract
This study examines, from the consumer centric perspective, how service convenience in conjunction with online service quality affect long-term relational exchange in the electronic mediated environment (EME). Service convenience is conceptualized as a second order formative construct with six convenience dimensions demonstrating the process of online service consumption. An analytical framework is developed and tested to validate a comprehensive research model of service convenience and its antecedents and consequents. Analysis of data from 772 respondents revealed that service convenience is indeed a multidimensional formative concept and contributes to long-term exchange relationship between the consumers and service providers. Implication and future research is discussed.
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Dai, H., Salam, A.F. Does service convenience matter? An empirical assessment of service quality, service convenience and exchange relationship in electronic mediated environment. Electron Markets 24, 269–284 (2014). https://doi.org/10.1007/s12525-014-0170-x
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DOI: https://doi.org/10.1007/s12525-014-0170-x
Keywords
- Service convenience
- Relational exchange
- Electronic mediated environment
- Second-order formative construct
- PLS