Abstract
The construction of brand identities today can not be reduced to a simple set of attributes that consumers/users just accept consenting and as a closed box. It is rather a system that, in a society inclusion-oriented, increasingly appears as the result of an ideal alchemy between social and product values, emotional and rational contents, collective and corporate cultures. the brand/visual designer needs to have conceptual and methodological tools useful to identify, manage, and validate objectively the complex system of the design requirements for a brand identity and a visual identity that are really "inclusive". The paper presents a reflection on the issues of brand identity and brand design related to the Design for All approach.
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Di Bucchianico, G., Camplone, S., Picciani, S. (2013). Branding “for All”: Toward the Definition of Inclusive Toolkits of Analysis and Visual Communication for Brand Identities. In: Marcus, A. (eds) Design, User Experience, and Usability. Web, Mobile, and Product Design. DUXU 2013. Lecture Notes in Computer Science, vol 8015. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39253-5_3
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DOI: https://doi.org/10.1007/978-3-642-39253-5_3
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-39252-8
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