Abstract
This ongoing study examined the users’ needs, perceptions, performance and expectations toward a multifunctional home-use smart telephone. Through systematically discovering users’ behaviors, this study investigated 317 participants’ use of the target product, and profiled the target users of personas within different scenarios. Three major patterns of use were found in this study, and the suggestions were made to improve the interface and marketing strategies with references to the personas concluded in this study.
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Lin, W., Chen, CL., Yang, CT., Yueh, HP. (2013). Discovering the Use of a Home Smart Telephone: A Persona Approach. In: Rau, P.L.P. (eds) Cross-Cultural Design. Methods, Practice, and Case Studies. CCD 2013. Lecture Notes in Computer Science, vol 8023. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39143-9_13
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DOI: https://doi.org/10.1007/978-3-642-39143-9_13
Publisher Name: Springer, Berlin, Heidelberg
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