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Demonstration of Dynamic Targeting in an Online Social Medium

  • Conference paper
Social Informatics (SocInfo 2012)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 7710))

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Abstract

A novel way of calculating online influence has been proposed in [2,1]. Bloom Agency have created new online software capable of collecting social data and calculating these new influence metrics in real time. A demonstration of this software will be given at the conference. Delegates will be encouraged to Tweet using the #socinfo2012 hashtag and the influence of the top ten Tweeters will be shown, along with a visualisation of the evolving conversation.

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References

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  4. Laflin, P., Mantzaris, A.V., Ainley, F., Otley, A., Grindrod, P., Higham, D.J.: Dynamic Targeting in an Online Social Medium. In: Aberer, K., Jager, W., Liu, L., Tang, J., Flache, A., Guéret, C. (eds.) SocInfo 2012. LNCS, vol. 7710, pp. 82–95. Springer, Heidelberg (2012)

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Author information

Authors and Affiliations

  1. Bloom Agency: Green Sand Foundry, 99 Water Lane, Leeds, LS11 5QN, United Kingdom

    Peter Laflin, Fiona Ainley & Amanda Otley

  2. Department of Mathematics and Statistics, University of Strathclyde, 26 Richmond Street, Glasgow, G1 1XH, United Kingdom

    Alexander V. Mantzaris & Desmond J. Higham

Authors
  1. Peter Laflin
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  2. Fiona Ainley
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  3. Amanda Otley
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  4. Alexander V. Mantzaris
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  5. Desmond J. Higham
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Editor information

Editors and Affiliations

  1. Distributed Information Systems Laboratory (LSIR), School for Computer and Communication Science (I&C), EPFL-IC,, Bâtiment BC, Station 14, 1015, Lausanne, Switzerland

    Karl Aberer

  2. Department of Sociology, ICS, University of Groningen, Grote Rozenstraat 31, 9712 TG, Groningen, The Netherlands

    Andreas Flache

  3. Groningen Center for Social Complexity Studies, Nettelbosje 2, 9747 AE, Groningen, The Netherlands

    Wander Jager

  4. Georgia Institute of Technology, KACB, room 3340,School of Computer Science, College of Computing, 266 Ferst Dr, 30332-0765, Atlanta, GA, USA

    Ling Liu

  5. Tsinghua University, Rm 1-308, FIT Building, 100084, Beijing, China

    Jie Tang

  6. Data Archiving and Networked Services (DANS), Anna van Saksenlaan 10, 2593 HT, Den Haag, The Netherlands

    Christophe Guéret

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© 2012 Springer-Verlag Berlin Heidelberg

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Cite this paper

Laflin, P., Ainley, F., Otley, A., Mantzaris, A.V., Higham, D.J. (2012). Demonstration of Dynamic Targeting in an Online Social Medium. In: Aberer, K., Flache, A., Jager, W., Liu, L., Tang, J., Guéret, C. (eds) Social Informatics. SocInfo 2012. Lecture Notes in Computer Science, vol 7710. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35386-4_41

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  • DOI: https://doi.org/10.1007/978-3-642-35386-4_41

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-35385-7

  • Online ISBN: 978-3-642-35386-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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