Abstract
The internet has been a place for people to express their feelings and opinion through social networking sites like facebook, tweeter, myspace and many other more. With this, new opportunities and challenges arise as how people can actively use information technologies to seek out and understand the opinions and feelings of other from these social networking sites. Thus opinion mining and sentiment analysis has been the one of the most active studies which deals with the computational treatment of opinion, sentiment, and subjectivity in text. With this, the surge of new systems that can deal directly with opinion as a first-class object has arisen. To directly enable opinion-oriented information seeking, the method we are going to be focus on is to seek the new challenges raised by sentimentware application, as compare to those that are already present in more traditional face-based analysis.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Online consumer-generated reviews have significant impact on offline purchase behavior (2007), http://www.comscore.com/press/release.asp?press=1928
Thomas. H. Online reputation management is hot—but is it ethical? Computerworld (2008)
John. A. H. Online shopping. Pew Internet & American Life Project Report (2008)
Peter. K., The Forrester Wave: Brand monitoring, Q3 2006. Forrester Wave (white paper) (2006)
Lee, R., John, H.: Election 2006 online. Pew Internet & American Life Project Report (2007)
Jeff, Z., Alex, J.: Social media monitoring and analysis: Generating consumer insights from online conversation. Aberdeen Group Benchmark Report (2008)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Tan, K.L., Hong, J.L., Tan, E.X. (2012). A Novel Ontological Technique for Sentiment Analysis. In: Huang, T., Zeng, Z., Li, C., Leung, C.S. (eds) Neural Information Processing. ICONIP 2012. Lecture Notes in Computer Science, vol 7663. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-34475-6_41
Download citation
DOI: https://doi.org/10.1007/978-3-642-34475-6_41
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-34474-9
Online ISBN: 978-3-642-34475-6
eBook Packages: Computer ScienceComputer Science (R0)