Overview
- Develops and applies intelligent systems based on Soft Computing methods for marketing
- State-of-the-Art book
- Written by leading experts
Part of the book series: Studies in Fuzziness and Soft Computing (STUDFUZZ, volume 258)
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About this book
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
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Table of contents (24 chapters)
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Front Matter
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Essays
Editors and Affiliations
Bibliographic Information
Book Title: Marketing Intelligent Systems Using Soft Computing
Book Subtitle: Managerial and Research Applications
Editors: Jorge Casillas, Francisco J. Martínez-López
Series Title: Studies in Fuzziness and Soft Computing
DOI: https://doi.org/10.1007/978-3-642-15606-9
Publisher: Springer Berlin, Heidelberg
eBook Packages: Engineering, Engineering (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2010
Hardcover ISBN: 978-3-642-15605-2Published: 30 September 2010
Softcover ISBN: 978-3-642-26525-9Published: 06 November 2012
eBook ISBN: 978-3-642-15606-9Published: 05 October 2010
Series ISSN: 1434-9922
Series E-ISSN: 1860-0808
Edition Number: 1
Number of Pages: XIV, 478
Number of Illustrations: 102 b/w illustrations, 85 illustrations in colour
Topics: Computer-Aided Engineering (CAD, CAE) and Design, Artificial Intelligence, Business and Management, general, Mathematical and Computational Engineering, Marketing