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CRM System Implementation in a Multinational Enterprise

  • Conference paper
On the Move to Meaningful Internet Systems: OTM 2009 Workshops (OTM 2009)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 5872))

  • 1355 Accesses

Abstract

The concept of customer relationship management (CRM) resonates with managers in today’s competitive economy. As more and more organizations realize the significance of becoming customer-centric in today’s competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises.

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© 2009 Springer-Verlag Berlin Heidelberg

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Mishra, A., Mishra, D. (2009). CRM System Implementation in a Multinational Enterprise. In: Meersman, R., Herrero, P., Dillon, T. (eds) On the Move to Meaningful Internet Systems: OTM 2009 Workshops. OTM 2009. Lecture Notes in Computer Science, vol 5872. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-05290-3_61

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  • DOI: https://doi.org/10.1007/978-3-642-05290-3_61

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-05289-7

  • Online ISBN: 978-3-642-05290-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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