Abstract
This study is mainly to evaluate measurement models for web purchasing intention, which reflects to a tendency of attitudes and behaviors toward the online purchasing behaviors. Four dimensions of web purchasing intention are proposed based on a literature review, including (1) Information Provision: product-related information that e-retailing users receive from the Internet; (2) Alternative Evaluation: issues that affect an individual’s decision making when purchasing online; (3) Customer Service: services that e-retailing websites offer for customers in the e-transactions and post-sale process; (4) Price: the final dealing prices of products on e-retailing websites. This study developed a questionnaire and delivered to consumers with web purchasing experience. The method of Structural Equation Modeling (SEM) is adopted to verify the internal quality of the proposed measurement.
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Keywords
- Purchase Intention
- Online Shopping
- Alternative Evaluation
- Purchasing Intention
- Online Purchase Intention
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Lin, BY., Wu, PJ., Hsu, CI. (2007). Evaluating Measurement Models for Web Purchasing Intention. In: Smith, M.J., Salvendy, G. (eds) Human Interface and the Management of Information. Interacting in Information Environments. Human Interface 2007. Lecture Notes in Computer Science, vol 4558. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73354-6_81
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DOI: https://doi.org/10.1007/978-3-540-73354-6_81
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