Abstract
Seeding strategies for influence maximization in social networks have been studied for more than a decade. They have mainly relied on the activation of all resources (seeds) simultaneously in the beginning; yet, it has been shown that sequential seeding strategies are commonly better. This research focuses on studying sequential seeding with buffering, which is an extension to basic sequential seeding concept. The proposed method avoids choosing nodes that will be activated through the natural diffusion process, which is leading to better use of the budget for activating seed nodes in the social influence process. This approach was compared with sequential seeding without buffering and single stage seeding. The results on both real and artificial social networks confirm that the buffer-based consecutive seeding is a good trade-off between the final coverage and the time to reach it. It performs significantly better than its rivals for a fixed budget. The gain is obtained by dynamic rankings and the ability to detect network areas with nodes that are not yet activated and have high potential of activating their neighbours.
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Acknowledgments
This work was partially supported by Wrocław University of Science and Technology statutory funds (PB) and by the National Science Centre, Poland, project nos. 2015/17/D/ST6/04046 (RM), 2016/21/B/ST6/01463 (PK), 2013/09/B/ST6/02317 and 2016/21/B/HS4/01562 (JJ); by European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant no. 691152 (RENOIR); by the Polish Ministry of Science and Higher Education fund for supporting internationally co-financed projects in 2016–2019, no. 3628/H2020/2016/2.
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Jankowski, J., Bródka, P., Michalski, R., Kazienko, P. (2017). Seeds Buffering for Information Spreading Processes. In: Ciampaglia, G., Mashhadi, A., Yasseri, T. (eds) Social Informatics. SocInfo 2017. Lecture Notes in Computer Science(), vol 10539. Springer, Cham. https://doi.org/10.1007/978-3-319-67217-5_37
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DOI: https://doi.org/10.1007/978-3-319-67217-5_37
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