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Measuring What is Not Ours: A Tale of \(3^{\text {rd}}\) Party Performance

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Passive and Active Measurement (PAM 2017)

Part of the book series: Lecture Notes in Computer Science ((LNCCN,volume 10176))

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Abstract

Content Providers make use of, so called \({\textit{3}}^{{ rd}}~{{ Party}}\) (\({\textit{3P}}\)) services, to attract large user bases to their websites, track user activities and interests, or to serve advertisements. In this paper, we perform an extensive investigation on how much such \({\textit{3Ps}}\) impact the Web performance in mobile and wired last-mile networks. We develop a new Web performance metric, the \(\mathtt{3}^\mathtt{rd}~\mathtt{Party~Trailing~Ratio}\), to represent the fraction of the critical path of the webpage load process that comprises of only \({\textit{3P}}\) downloads. Our results show that \({\textit{3Ps}}\) inflate the webpage load time (PLT) by as much as 50% in the extreme case. Using URL rewriting to redirect the downloads of \({\textit{3P}}\) assets on \({\textit{1}}^{\textit{st}}~{\textit{Party}}\) infrastructure, we demonstrate speedups in PLTs by as much as 25%.

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Notes

  1. 1.

    We refer to the time Web browsers take to trigger the onLoad event as the webpage load time (PLT) [5].

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Acknowledgments

We thank Ilya Grigorik, Shantharaju Jayanna, Wontaek Na, and Kanika Shah for their help. We also thank National Science Foundation for supporting this work via grants CNS-1555591 and CNS-1527097.

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Authors and Affiliations

  1. Montana State University, Bozeman, USA

    Utkarsh Goel & Mike P. Wittie

  2. Akamai Technologies, Inc., San Francisco, USA

    Moritz Steiner, Martin Flack & Stephen Ludin

Authors
  1. Utkarsh Goel
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  2. Moritz Steiner
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  3. Mike P. Wittie
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  4. Martin Flack
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  5. Stephen Ludin
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Corresponding author

Correspondence to Utkarsh Goel .

Editor information

Editors and Affiliations

  1. CSIRO, Sydney, New South Wales, Australia

    Mohamed Ali Kaafar

  2. Queen Mary University of London, London, United Kingdom

    Steve Uhlig

  3. International Computer Science Institute, Berkeley, California, USA

    Johanna Amann

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Goel, U., Steiner, M., Wittie, M.P., Flack, M., Ludin, S. (2017). Measuring What is Not Ours: A Tale of \(3^{\text {rd}}\) Party Performance. In: Kaafar, M., Uhlig, S., Amann, J. (eds) Passive and Active Measurement. PAM 2017. Lecture Notes in Computer Science(), vol 10176. Springer, Cham. https://doi.org/10.1007/978-3-319-54328-4_11

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  • DOI: https://doi.org/10.1007/978-3-319-54328-4_11

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-54327-7

  • Online ISBN: 978-3-319-54328-4

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