Abstract
Consumer co-creation can be seen as an attractive approach for companies for a variety of reasons. In particular, ideas generated through co-creation will more closely mirror consumers’ needs. Additionally, in Web 2.0, the consumers can be easily post their consuming article on the Internet. In the present study, we develop a new consumer co-creation framework: obtaining consuming data from the Internet, and using Grounded Theory (Strauss and Corbin, 1998) based Human-Centered Computing System (Hong, 2009) to investigate consumers’ needs or creations and to aid the company designing new products or services.
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Hong, CF., Lin, MH., Yang, HF. (2015). A Novel Framework of Consumer Co-creation for New Service Development. In: Nguyen, N., Trawiński, B., Kosala, R. (eds) Intelligent Information and Database Systems. ACIIDS 2015. Lecture Notes in Computer Science(), vol 9012. Springer, Cham. https://doi.org/10.1007/978-3-319-15705-4_15
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DOI: https://doi.org/10.1007/978-3-319-15705-4_15
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