An Investigation of Motivation to Share Online Content by Young Travelers — Why and Where

• Banerjee, A.V. (1992). A Simple Model of Herd Behavior, The Quarterly Journal of Economics, 107(3) (Aug), 797–817

  Article  Google Scholar 

• Bansal, H.S. & Voyer, P.A. (2000). Word-of-mouth processes within a services purchase decision context. Journal of Service Research, 3(2), 166–177.

  Article  Google Scholar 

• Brown, J.J. & Reingen, P.H. (2001). Social ties and word-of-mouth referral behavior. Journal of Consumer Research, 14(3), 350–362. [Retrieved September 24, 2009 from Ebsco database].

  Article  Google Scholar 

• Dellarocas, C. (2003). The digitalization of word of mouth: promise and challenges of online feedback mechanisms. Management Science, 49(10), 1407–1424.

  Article  Google Scholar 

• Edwards, S. (2006). From the guest editor: Special issue on electronic word-of-mouth and its relationship with advertising, marketing and communication. Journal of Interactive Advertising, 6(2), 1–2. [Retrieved April 4, 2009 from Ebsco database.]

  Google Scholar 

• Farquhar, J. & Rowley, J. (2006). Relationships and online consumer communities, Business Process Management Journal, 12(2), 162–177.

  Article  Google Scholar 

• Fernback, J. (2007). Beyond the diluted community concept: a symbolic interactionist perspective on online social relations, New Media & Society, 9(1), 49–69. [Retrieved April 4, 2007 from Sage Communication Studies database]

  Article  Google Scholar 

• Fou, A. (2008). WOM: Just Don’t Do It. Adweek, 49(3), 13.

  Google Scholar 

• Gatignon, H. & Robertson, T.S. (1986) An exchange theory model of interpersonal communication, Advances in Consumer Research, 13(1), 534–538.

  Google Scholar 

• Gelb, B. D., & Sundaram, S. (2002). Adapting to “word of mouse.” Business Horizons, 45(4), 15–20.

  Article  Google Scholar 

• Goldsmith, R. E. & Horowitz, D. (2006). Measuring motivations for online opinion seeking, Journal of Interactive Advertising, (Spring), 6(2), 1–16.

  Google Scholar 

• Haythornthwaite, C. (2002). Strong, weak and latent ties and the impact of new media, The Information Society, 18, 385–401.

  Article  Google Scholar 

• Hennig-Thurau, T., Gwinner, K.P., Walsh, G. & Gremler, D.D. (2004). Electronic word-of-mouth via consumer opinion platforms: what motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38–52.

  Article  Google Scholar 

• Hodkinson, P. (2007). Interactive Online Journals and Individualization. New Media Society, 9(4), 625–650.

  Article  Google Scholar 

• IAB (2008). IAB Platform Status Report: User Generated Content, Social Media, and Advertising — An Overview April 2008. [Retrieved 15^th December, 2008 from http://www.iab.net]

  Google Scholar 

• Internet World Stats (2009). Internet World Stats-Internet Usage, population and Statistics. [Retrieved 30^th June, 2009 from http: www.internetworldstats.com/stats.htm]

  Google Scholar 

• Pitta, D.A. & Fowler, D. (2005). Internet community forums: an untapped resource for consumer marketers. Journal of Consumer Marketing, 22(5), 265–374.

  Article  Google Scholar 

• Rimé, B. Mesquita, B. Philippot, P. & Boca, S. (1991). Beyond the emotional event: Six studies on the social sharing of emotion, Cognition and Emotion 5, 435–465

  Article  Google Scholar 

• Sebor, J. (2007). Mercurial Marketing, Customer Relationship Management, 02/2007 [Retrieved February 23, 2007 from Ebsco database]

  Google Scholar 

• Söderlund, M., & Rosengren, S. (2004). Dismantling positive effect and its effects on customer satisfaction: An empirical examination of customer joy in a service encounter, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 17, 27–35.

  Google Scholar 

• Söderlund, M. & Rosengren, S. (2007). Receiving Word-of-mouth from the Service Customer: An Emotion-based Effectiveness Assessment, Journal of Retailing & Consumer Services, 14(2), 123–132

  Article  Google Scholar 

• Solomon, M.R. (2006). Consumer Behavior, 7^th edition. Pearson Prentice Hall, Upper Saddle River, NJ, USA

  Google Scholar 

• Soukup, C. (2006). Computer-mediated communication as a virtual third place: building Oldenburg’s great good places on the world wide web. New Media & Society, 8(3), 421–440.

  Article  Google Scholar 

• Sweeney, J.C., Hausknecht, D., & Soutar, G.N. (2000). Measuring cognitive dissonance: A multidimensional scale, Psychology and Marketing, 17(5), 369–386.

  Article  Google Scholar 

• TNS, (2007). Making the Case for a Social Media Strategy, [Retrieved October 25^th, 2008 form http://www.nedma.com/pdfs/]

  Google Scholar 

• Trusov, M & Bucklin, R.E. & Pauwels, K. (2008). Determining influential users in internet social networks, working paper, Robert H Smith School of Business, University of Maryland.

  Google Scholar 

• Vilpponen, A., Winter, S. & Sundqvist, S. (2006). Electronic word-of-mouth in online environments: exploring referral network structure and adoption behavior, Journal of Interactive Advertising, 6(2), 71–86.

  Google Scholar 

Download references