Abstract
Convenience stores in Taiwan are introducing smart services for their member APPs to enhance customer satisfaction and loyalty. A survey was conducted to analyze the impact of performance expectations, effort expectations, and social influence on consumers’ intentions to use the app for cross-store purchases. The study found that the behavioral intention of consumers to use apps had a positive impact on their actual usage behavior. The study recommends enhancing consumers’ behavioral intention to buy and use across stores by improving work performance, simplifying system operation, and considering the opinions of people around them. Strengthening self-buying ability, seeking help when encountering problems, and increasing the subjective willingness of consumers to use instant shopping and cross-store pick-up are also recommended to increase the frequency of consumption in convenience stores. The study aims to promote more environmentally friendly consumption behavior by reducing the number of trips and carbon emissions through cross-store pick-up.
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This research is partly supported by the National Science Council of Taiwan NSC 110-2813-C-468-086-H.
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Chan, YL., Chen, PH., Hsu, SM., Liao, MH. (2023). Research on the Influence of On-the-go Cross-store Access through APPs on Consumer Behavior. In: Barolli, L. (eds) Innovative Mobile and Internet Services in Ubiquitous Computing . IMIS 2023. Lecture Notes on Data Engineering and Communications Technologies, vol 177. Springer, Cham. https://doi.org/10.1007/978-3-031-35836-4_40
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DOI: https://doi.org/10.1007/978-3-031-35836-4_40
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