Abstract
Design is transforming many aspects of our life and covering many different practices that evolve with new professional methodologies, the development of technologies and a reformulation of organizational culture. Invested with a broader meaning, design captures expectations relating to strategic planning, vision and market positioning. In this, the challenge consists in turning it into communicable knowledge, so that design and design management as knowledge first have to be learned by enterprises.
Design becomes involved in issues beyond its traditional configuration and territory; it is not confined to its traditional roles and is with innovation. It extends towards other areas, using its integrative profile in order to promote interaction with different stakeholders. The purpose of the following paper is to provide insight into the field of organizational design, acknowledging its scope and its justification by many organizational needs. In this organizational and corporate interpretation, it becomes a constituent for development.
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Pereira, J.B., Quelhas, V. (2021). Organizational Design Towards the Configuration of a Media Communication Model. In: Markopoulos, E., Goonetilleke, R.S., Ho, A.G., Luximon, Y. (eds) Advances in Creativity, Innovation, Entrepreneurship and Communication of Design. AHFE 2021. Lecture Notes in Networks and Systems, vol 276. Springer, Cham. https://doi.org/10.1007/978-3-030-80094-9_53
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