Abstract
The widespread deployment of digital technologies has resulted in a hyperconnected context for business organizations. Currently many ventures, both start-ups and incumbents, consider engaging in a Digital Platform Business Strategy to create and capture value in collaborative ecosystems. This type of strategy strongly differs from a conventional Business Strategy in speed, scale, scope and interaction with the ecosystem. Business Models are used to realize a strategy, but little guidance and support exists for the specification of business models realizing a Digital Business Platform Business Strategy. This affects an organization’s responsiveness to digital opportunities. To address this gap, this paper proposes a novel method to support the derivation of Business Model Design Requirements from a Digital Platform Business Strategic Objective. The method uses a Catalogue of Strategy Elements as a starting point to generate Subobjectives and Business Model Design Requirement Specification Cards as a structuring tool to facilitate the transformation of these Subobjectives into Business Model Design Requirements. The method is demonstrated using a historical platform case study. We show that our approach generates Business Model Design Requirements in a structured way and in line with Business Strategy. As a positive by-product the method creates options for business model evolution.
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Berkers, F. et al. (2020). Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy. In: Camarinha-Matos, L.M., Afsarmanesh, H., Ortiz, A. (eds) Boosting Collaborative Networks 4.0. PRO-VE 2020. IFIP Advances in Information and Communication Technology, vol 598. Springer, Cham. https://doi.org/10.1007/978-3-030-62412-5_4
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DOI: https://doi.org/10.1007/978-3-030-62412-5_4
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