Abstract
In the knowledge economy, enterprises carry out knowledge management activities very frequently, and knowledge management is the most effective way to manage knowledge activities using modern information technology. At present, there are many researches on knowledge management, and they focus on the research of valuable topics such as the construction of knowledge management, knowledge management platforms, and mechanisms. However, the research on marketing management learning dynamic fermentation research and analysis of enterprise knowledge ecosystem is relatively rare, and a certain theoretical system has not yet been formed. In this paper, with the help of relevant ecological theories and analogous biological fermentation models, the phenomenon and laws of biological fermentation are transplanted into marketing management, and the learning motivation of marketing management is enhanced by building a knowledge information ecosystem, so that it can obtain sustainable development and competitive advantages.
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Acknowledgments
This research was supported by 2017 Fujian Provincial Undergraduate University Major Education and Teaching Reform Research Project: Construction and Practice Study of “LCPT” Learning Motivation Enhancement System for Applied Undergraduate Innovation Experimental Class (project number: FBJG20170105).
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Zhao, W., Huang, L. (2020). Marketing Management Learning Dynamic Fermentation Innovation Based on Knowledge Information Ecosystem. In: Xu, Z., Parizi, R., Hammoudeh, M., Loyola-González, O. (eds) Cyber Security Intelligence and Analytics. CSIA 2020. Advances in Intelligent Systems and Computing, vol 1147. Springer, Cham. https://doi.org/10.1007/978-3-030-43309-3_40
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DOI: https://doi.org/10.1007/978-3-030-43309-3_40
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