Abstract
User based collaborative filtering recommendation method does not consider the impact of user preferences on the user’s similarity in the non-common score items, and the lack of traditional similarity measurement methods in sparse user score data. This paper proposed a hybrid recommendation method combining similar relationship and trust relationship of mobile users, using the EMD distance method of user preference on similar items to compute the preference similarity relation among the users, and fusing mobile user trust and similar user preferences for the target user’s non-scoring items to be scored prediction. Experimental results on public data sets show that, compared to the traditional collaborative filtering recommendation algorithm based on users, this method has a lower MAE error value and higher P@N value, effectively alleviate the data sparsity and improve the performance of the recommendation system.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Wang, L.C., Meng, X.W., Zhang, Y.J.: A heuristic approach to social network-based and context-aware mobile services recommendation. J. Converg. Inf. Technol. 6(10), 339–346 (2011)
Meng, X.W., Hu, X., et al.: Mobile recommender systems and their applications. J. Softw. 24(1), 91–108 (2013)
Adomavicius, G., Tuzhilin, A.: Towards the next generation of recommender systems: a survey of the state-of-the-art and possible extensions. IEEE Trans. Knowl. Data Eng. 17(6), 734–749 (2005)
Rubner, Y., Tomasi, C., Guibas, L.J.: The earth mover’s distance as a metric for image retrieval. Int. J. Comput. Vis. 40(2), 99–121 (2000). https://doi.org/10.1023/A:1026543900054
Pele, O., Werman, M.: Fast and robust earth mover’s distances. In: Proceedings of International Conference on Computer Vision, pp. 460–467 (2009)
Massa, P., Avesani, P.: Trust-aware collaborative filtering for recommender systems. In: Meersman, R., Tari, Z. (eds.) OTM 2004. LNCS, vol. 3290, pp. 492–508. Springer, Heidelberg (2004). https://doi.org/10.1007/978-3-540-30468-5_31
Massa, P., Avesani, P.: Trust-aware recommender systems. In: Proceedings of the ACM Recommender Systems Conference, pp. 17–24 (2007)
Deshpande, M., Karypis, G.: Item-based top-N recommendation algorithms. ACM Trans. Inf. Syst. 22(1), 143–177 (2004)
Candillier, L., Meyer, F., Fessant, F.: Designing specific weighted similarity measures to improve collaborative filtering systems. In: Perner, P. (ed.) ICDM 2008. LNCS (LNAI), vol. 5077, pp. 242–255. Springer, Heidelberg (2008). https://doi.org/10.1007/978-3-540-70720-2_19
Pazzani, M.: A framework for collaborative, content-based, and demographic filtering. Artif. Intell. Rev. 3, 393–408 (1999). https://doi.org/10.1023/A:1006544522159
Jatnali, M., Ester, M.: A matrix factorization technique with trust propagation for recommendation in social networks. In: Proceedings of the 4th ACM Conference on Recommender Systems, pp. 135–142 (2010)
Ma, H., King, I., Lyu, M.R.: Learning to recommend with social trust ensemble. In: Proceedings of 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. 203–210 (2009)
Liu, F., Lee, H.J.: Use of social network information to enhance collaborative filtering performance. Expert Syst. Appl. 37(7), 4772–4778 (2010)
Eagle, N., Pentland, A., Lazer, D.: Inferring friendship network structure by using mobile phone data. Proc. Natl. Acad. Sci. 106(36), 15274–15278 (2009)
Marsden, P.V., Friedkin, N.E.: Network studies of social influence. Sociol. Methods Res. 22(1), 127–151 (1993)
Acknowledgment
The work of this paper were supported in part by East China Jiaotong university research fund under Grant No. 14RJ02 and Jiangxi provincial department of science and technology research found under Grant No. 20122BAB201040.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Lv, S. (2019). Mobile Recommendation Method for Fusing Item Features and User Trust Relationship. In: Vaidya, J., Zhang, X., Li, J. (eds) Cyberspace Safety and Security. CSS 2019. Lecture Notes in Computer Science(), vol 11982. Springer, Cham. https://doi.org/10.1007/978-3-030-37337-5_39
Download citation
DOI: https://doi.org/10.1007/978-3-030-37337-5_39
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-37336-8
Online ISBN: 978-3-030-37337-5
eBook Packages: Computer ScienceComputer Science (R0)