Abstract
In the new wave of the 5G Era, greater use of innovative Internet and IOT services has created tremendous data values, as the same time, people fears are growing that personal information could be handled irresponsibly as a result. The study aims to improve the user experience for the e-mobility services in the future and establish a virtuous relationship between service providers and users in security and privacy aspects and think about how to design the user experience for trust and persuasion to build user confidence. The study explores Chinese’s data-privacy-related perceptions and behaviors and places them in the context of various online services. The findings are based on a Chinese citizens questionnaire survey (N = 1003) and six focus groups (N = 48). The results show that users’ attitude toward ‘Exchanging Information for Service’ is positively correlated with service demands, information sensitivity, cost-effectiveness and trust in service providers. Transparency of interactive interface such as understandable privacy policy visualized user interface, and control of the data produce positive effects on the willingness to share personal information.
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Zhang, Y., Wang, D., Mu, J., Yang, Z. (2019). Effects of Transparency of Service Design on User Attitude Toward ‘Exchanging Information for Service’. In: Stephanidis, C. (eds) HCI International 2019 - Posters. HCII 2019. Communications in Computer and Information Science, vol 1032. Springer, Cham. https://doi.org/10.1007/978-3-030-23522-2_29
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DOI: https://doi.org/10.1007/978-3-030-23522-2_29
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