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Utilizing Data and Analytics to Advance Service

Towards Enabling Organizations to Successfully Ride the Next Wave of Servitization

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Exploring Service Science (IESS 2018)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 331))

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Abstract

For decades, servitization served as a strategy to gain a competitive advantage over competitors. However, due to its ubiquitous adoption, it is no longer a viable source for differentiation. In this context, data and analytics bear the potential to create new value and, thus, is believed to drive the next frontier of servitization. Yet, the majority of organizations fail to create new innovative services utilizing data and analytics, while research on this topic is also still very limited. Based on a structured literature review, we derive the following contributions to this research field: First, we provide a general overview over the topic, linking single discussions to a larger discourse. Second, we contribute to the fundamental understanding of the research field by pointing out the gaps in the existing literature. Third, we lay the foundation for future research by opening a research agenda to address the highlighted gaps.

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Author information

Authors and Affiliations

  1. Karlsruhe Service Research Institute (KSRI), Karlsruhe Institute of Technology (KIT), Kaiserstr. 89, 76133, Karlsruhe, Germany

    Fabian Hunke & Christian Engel

Authors
  1. Fabian Hunke
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  2. Christian Engel
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Corresponding author

Correspondence to Fabian Hunke .

Editor information

Editors and Affiliations

  1. Karlsruhe Service Research Institute (KSRI), Karlsruhe Institute of Technology, Karlsruhe, Germany

    Gerhard Satzger

  2. INESC TEC, Universidade do Porto, Porto, Portugal

    Lia Patrício

  3. Institute for Manufacturing, University of Cambridge, Cambridge, UK

    Mohamed Zaki

  4. Karlsruhe Service Research Institute (KSRI), Karlsruhe Institute of Technology, Karlsruhe, Germany

    Niklas Kühl

  5. Karlsruhe Service Research Institute (KSRI), Karlsruhe Institute of Technology, Karlsruhe, Germany

    Peter Hottum

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Hunke, F., Engel, C. (2018). Utilizing Data and Analytics to Advance Service. In: Satzger, G., Patrício, L., Zaki, M., Kühl, N., Hottum, P. (eds) Exploring Service Science. IESS 2018. Lecture Notes in Business Information Processing, vol 331. Springer, Cham. https://doi.org/10.1007/978-3-030-00713-3_17

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  • DOI: https://doi.org/10.1007/978-3-030-00713-3_17

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  • Online ISBN: 978-3-030-00713-3

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