Nothing Special   »   [go: up one dir, main page]
Skip to main content
Springer Nature Link
Log in

Qualitative Analysis of Commercial Social Network Profiles

  • Chapter
  • First Online:
Handbook of Social Network Technologies and Applications

  • 3251 Accesses

Abstract

Social-networking sites have become an integral part of many users’ daily internet routine. Commercial enterprises have been quick to recognize this and are subsequently creating profiles for many of their products and services. Commercial enterprises use social network profiles to target and interact with potential customers as well as to provide a gateway for users of the product or service to interact with each other. Many commercial enterprises use the statistics from their product or service’s social network profile to tout the popularity and success of the product or service being showcased. They will use statistics such as number of friends, number of daily visits, number of interactions, and other similar measurements to quantify their claims. These statistics are often not a clear indication of the true popularity and success of the product. In this chapter the term product is used to refer to any tangible or intangible product, service, celebrity, personality, film, book, or other entity produced by a commercial enterprise.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. “Signup For MySpace, Now with Free Music.” Signup for Myspace, Now with Free Music. MySpace.com. Web. 18 Mar. 2010. http://signups.myspace.com/index.cfm?fuseaction=signup

  2. “Fansite – ” Wikipedia, the Free Encyclopedia. Wikimedia Foundation, Inc. Web. 18 Mar. 2010. http://en.wikipedia.org/wiki/Fanpage

  3. “The Drive Home Only Adds REAL People = ) on MySpace Music – Free Streaming MP3s, Pictures & Music Downloads.” The Drive Home Only Adds REAL People = ) on MySpace Music – Free Streaming MP3s, Pictures & Music Downloads. Drive Home Music Inc. Web. 18 Mar. 2010. http://www.myspace.com/drivehomemusic

  4. “Twilight Saga New Moon Official MySpace Profile.” Twilight Saga New Moon Official Myspace Profile. Summit Entertainment LLC. Web. 18 Mar. 2010. http://www.myspace.com/twilight

  5. “MySpace – It’s Always Sunny in Philidelphia – Only on FX!” It’s Always Sunny in Philidelphia – Only on FX! FX Networks LLC. Web. 18 Mar. 2010. http://www.myspace.com/sunnyfx

  6. “Dane Cook on MySpace Comedy – Comic Clips, Funny Videos & Jokes.” Dane Cook on MySpace Comedy. Web. 18 Mar. 2010. http://www.myspace.com/danecook

  7. Vans Warped Tour 2010. Vans. Web. 18 Mar. 2010. http://www.myspace.com/warpedtour

  8. “Social Relation” Wikipedia, the Free Encyclopedia. Wikimedia Foundation, Inc. Web. 18 Mar. 2010. http://en.wikipedia.org/wiki/Social_interaction

  9. Melendez, Lester A. Crawl of 1000 MySpace Profiles to Gather Interaction Statistics. 10 Mar. 2010. Raw data. Florida Internaitonal University, Miami

    Google Scholar 

  10. “Two Thirds of Businesses Fear That Social Networking Endangers Corporate Security, Sophos Research Reveals.” Antivirus | Security Software | Data Protection | Encryption Software for Businesses – Sophos. Sophos Plc. Web. 18 Mar. 2010. http://www.sophos.com/pressoffice/news/articles/2009/04/social-networking.html

  11. “Cori Yarckin on MySpace Music – Free Streaming MP3s, Pictures & Music Downloads.” Cori Yarckin on MySpace Music. See Why Records. Web. 18 Mar. 2010. http://www.myspace.com/coriyarckin

  12. “Malware and Spam Rise 70% on Social Networks, Security Report Reveals.” Antivirus | Security Software | Data Protection | Encryption Software for Businesses – Sophos. Sophos Plc. Web. 18 Mar. 2010. http://www.sophos.com/pressoffice/news/articles/2010/02/security-report-2010.html

  13. “LOVE SHE WROTE on MySpace Music – Free Streaming MP3s, Pictures & Music Downloads.” Love She Wrote on MySpace Music. Web. 18 Mar. 2010.http://www.myspace.com/loveshewrote

  14. Benjamin, M., Cattuto, C., and Menczer, F. 2009. Social Spam Detection. Proceedings of the 5th International Workshop on Adversarial Information Retrieval on the Web. ACM International Conference Proceeding Series, Spain, Madrid. New York: ACM Press, 41–48

    Google Scholar 

  15. Krishnamurthy, R., Li, Y., Raghavan, S., Reiss, F., Vaithyanathan, S., and Zhu, H. 2009. SystemT: A System for Declarative Information Extraction. SIGMOD Record, 37:4, 7–13

    Article  Google Scholar 

  16. Dean, J. and Ghemawat, S. 2008. MapReduce: Simplified Data Processing on Large Clusters. Communications of the ACM Archive, 51:1, 107–113

    Article  Google Scholar 

Download references

Acknowledgement

This research was supported in part by NSF grants IIS-0837716, CNS-0821345, HRD-0833093, IIP-0829576, IIP-0931517, DGE-0549489, IIS-0957394, IIS-0847680, CNS-0837556 and CNS-0426125. IBM Almaden Research Center and Barcelona Supercomputing Center have contributed to the methodology used and to the first author’s training under the NSF PIRE award 0730065.

Author information

Authors and Affiliations

  1. NSF Industry/University Cooperative Research Center, Florida International University, University Park, ECS-243, Miami, FL, 33199, USA

    Naphtali Rishe

Authors
  1. Lester Melendez
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Ouri Wolfson
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Malek Adjouadi
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Naphtali Rishe
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Naphtali Rishe .

Editor information

Editors and Affiliations

  1. Dept. of Comp. & Elect. Engin. and, Florida Atlantic University, Glades Road 777, Boca Raton, 33431, Florida, USA

    Borko Furht

Rights and permissions

Reprints and permissions

Copyright information

© 2010 Springer Science+Business Media, LLC

About this chapter

Cite this chapter

Melendez, L., Wolfson, O., Adjouadi, M., Rishe, N. (2010). Qualitative Analysis of Commercial Social Network Profiles. In: Furht, B. (eds) Handbook of Social Network Technologies and Applications. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-7142-5_5

Download citation

  • DOI: https://doi.org/10.1007/978-1-4419-7142-5_5

  • Published:

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4419-7141-8

  • Online ISBN: 978-1-4419-7142-5

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation