Abstract
Drawing upon the Stage Model, Miles and Snow business strategy typology and Diffusion of Innovations (DOI), this paper proposes a theoretical framework for relationships among Malaysian hotels’ business strategies, organisational characteristics and stages of Internet adoption. As innovations diffuse based on situational and environmental characteristics, existing research may not generalise to hospitality organisations. Further, Internet tourism research is at an embryonic stage in developing countries such as Malaysia. In addition to existing business strategy and organisational characteristics, this framework includes domain name age as a temporal measure of Internet adoption. Practically, the stages suggest pragmatic Internet use for hoteliers. Academically, this paper adds to the paucity of research on Internet tourism in developing countries, and proposes extending Miles and Snow’s typology to hotels, the online environment and DOI research.
Preview
Unable to display preview. Download preview PDF.
References
Abrahamson, E., & Rosenkopf, L. (1993). Institutional and Competitive Bandwagons: Using Mathematical Modelling as a Tool to Explore Innovation Diffusion. Academy of Management Review, 18(3), 487–517.
Auger, P. (2003). An Empirical Investigation of the Miles and Snow Typology for Small Online Businesses. International Journal of Internet and Enterprise Management, 1(3), 245–264.
Beatty, R. C., Shim, J. P., & Jones, M. C. (2001). Factors influencing corporate web site adoption: a time-based assessment. Information & Management, 38(6), 337–354.
Buhalis, D., & Main, H. (1998). Information Technology in Peripheral Small and Medium Hospitality Enterprises: Strategic Analysis and Critical Factors. International Journal of Contemporary Hospitality Management, 10(5), 198–202.
Conant, J. S., Mokwa, M. P., & Varadarajan, P. R. (1990). Strategic Types, Distinctive Marketing Competencies and Organisational Performance: A Multiple Measures-Based Study. Strategic Management Journal, 11(5), 365–383.
Coyle, J. R., & Gould, S. J. (2002). How Consumers Generate Clickstreams through Web Sites: An Empirical Investigation of Hypertext, Schema, and Mapping Theoretical Explanations. Journal of Interactive Advertising, 2(2), www.jiad.org/vol2/no2/coyle/.
Croteau, A. M., & Bergeron, F. (2001). An Information Technology Trilogy: Business Strategy, Technological Deployment and Organizational Performance. Journal of Strategic Information Systems, 10, 77–99.
Cunningham, G. B. (2002). Examining the Relationship among Miles and Snow’s Strategic Types and Measures of Organizational Effectiveness in NCAA Division I Athletic Department. International Review for the Sociology of Sport, 37(2), 159–175.
Damsgaard, J., & Scheepers, R. (2000). Managing the Crises in Intranet Implementation: A Stage Model. Journal of Information Systems, 10(2), 131–149.
Daniel, E., Wilson, H., & Myers, A. (2002). Adoption of E-Commerce by SMEs in the UK: Towards a Stage Model. International Small Business Journal, 20(3), 253–270.
Dinlersov, E. M., & Hernández-Murillo, R. (2005). The Diffusion of Electronic Business in the United States: Federal Reserve Bank of St Louis Review.
Doherty, N., Ellis-Chadwick, F., & Hart, C. (2003). An analysis of the factors affecting the adoption of the Internet in the UK retail sector. Journal of Business Research, 56(11), 887–897.
Doolin, B., Burgess, L., & Cooper, J. (2002). Evaluating the Use of the Web for Tourism Marketing: A Case Study from New Zealand. Tourism Management, 23(5), 557–561.
Dvir, D., Segev, E. S., & Shenhar, A. (1993). Technology’s Varying Impact on the Success of Strategic Business Units within the Miles and Snow Typology. Strategic Management Journal, 14(2), 155–161.
Goldsmith, A., & Mond Zahari, M. S. (1994). Hospitality Education in Malaysia: Filling the Skill Gap. International Journal of Contemporary Hospitality Management, 6(6), 27–31.
Gomes, L., & Murphy, J. (2003). Email Customer Service by Australian Educational Institutions. Australian Marketing Journal, 11(2), 56–68.
Gosain, S., & Faraj, S. (2001). Web Technology Diffusion — Initial Adoption, Assimilation and Network Performance. Paper presented at the DIGIT, New Orleans, Louisiana.
Gray, K. R., Matear, S. M., & Matheson, P. K. (2000). Improving the Performance of Hospitality Firms. International Journal of Contemporary Hospitality Management, 12(3), 149–155.
Grover, V. (1993). An Empirically Derived Model for the Adoption of Customer-Based Interorganizational Systems. Decision Sciences, 24(3), 603–640.
Gupta, Y. P., Jahangir, K., & Somer, T. M. (1997). Alignment of a Firm’s Competitive Strategy and Information Technology Management Sophistication: The Missing Link. IEEE Transactions on Engineering Management, 44(4), 399–413.
Hanson, W. (2000a). Managing the Crises in the UK retail sector. Journal of Business Research, 10, 131–149.
Hanson, W. (2000b). Principles of Internet Marketing. Cincinnati, Ohio: South Western College Publishing.
Hulaas, J., Gannoune, L., Francioli, J., Schutz, C. F., & Harms, J. (1999, October 6–8). Electronic Commerce of Internet Domain Names using Mobile Agents. Paper presented at the 2nd International Conference on Telecommunications and Electronic Commerce, Nashville, USA.
Iacovou, C. L., Benbasat, I., & Dexter, A. S. (1995). Electronic Data Interchange and Small Organisations: Adoption and Impact of Technology. MIS Quarterly, 19(4), 465–485.
James, W. L., & Hatten, K. J. (1994). Evaluating the Performance Effects of Miles and Snow Strategic Archetypes in Banking, 1983–1987: Big or Small? Journal of Business Research, 31(2–3), 145–154.
Kazanjian, R. K., & Drazin, R. (1989). An Empirical Test of a Stage of Growth in a Technology Based New Ventures. Management Science, 35(12), 35.
King, W. R., & Teo, T. S. H. (1997). Integration between Business Planning and Information Systems Planning: A Validating Stage Hypothesis. Decision Sciences, 28(2), 279–308.
Krippendorff, K. (1980). Content Analysis: An introduction to Its Methodology. California: SAGE Publications Inc.
Lennon, R., & Harris, J. (2002). Customer Service on the Web: A Cross-Industry Investigation. Journal of Targeting, Measurement and Analysis for Marketing, 10(4), 325–338.
Ma, J. X., Buhalis, D., & Song, H. (2003). ICTs and Internet adoption in China’s tourism industry. International Journal of Information Management, 23(6), 451–467.
Matzler, K., Pechlaner, H., Abfalter, D., & Wolf, M. (2005). Determinants of Response to Customer E-mail Enquiries to Hotels: Evidence from Austria. Tourism Management, 26(2), 249–259.
McDaniel, S. W., & Kolari, J. W. (1987). Marketing Strategy Implications of the Miles and Snow Strategic Typology. Journal of Marketing, 51(4), 19–30.
McKee, D. O., Varadarajan, R., & Pride, W. M. (1989). Strategic Adaptability and firm Performance: A Market-Contigent Perspective. Journal of Marketing, 53(3), 21–35.
McMillan, S. J. (2000). The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web. Journalism and Mass Communication Quarterly, 77(1), 80–98.
Miles, R. E., & Snow, C. C. (1978). Organizational Strategy, Structure and Process. New York: McGrawHill.
Miles, R. E., Snow, C. C, Meyer, A. D., & Coleman Jr, H. J. (1978). Organization Strategy, Structure and Process. 3,3(546–562).
Murphy, J., Olaru, D., Schegg, R., & Frey, S. (2003a). The Bandwagon Effect: Swiss Hotels’ Web-Site and E-Mail Management. The Cornell Hotel and Restaurant Administration Quarterly, 44(1), 71–87.
Murphy, J., Raffa, L., & Mizerski, R. (2003b). The Use of Domain Names in E-branding by the World Top Brands. Electronic Markets, 13(3), 222–232.
Murphy, J., & Tan, I. (2003). Journey to nowhere? E-mail customer service by travel agents in Singapore. Tourism Management, 24(5), 543–550.
Nikkel, B. J. (2004). Domain Name Forensic: A Systematic Approach to Investigating an Internet Presence. Digital Investigation, 1(1), 247–255.
O’Connor, P., & Frew, A. J. (2002). The Future of Hotel Electronic Distribution: Expert and Industry Perspectives. Cornell Hotel and Restaurant Administration Quarterly, 43(3).
O’Connor, P., & Murphy, J. (2004). Research on information technology in the hospitality industry. International Journal of Hospitality Management, 23(5), 473–484.
Pei, M. Y., Khatibi, A., & David, Y. G. F. (2005). Service quality: A study of the Luxury Hotels in Malaysia. Journal of American Academy of Business, 7(2), 46–55.
Piecoli, G., Brahman, M. K., Watson, R. T., & Parasuraman, A. (2004). Net-Based Customer Service Systems: Evolution and Revolution in Website Functionalities. Decision Sciences, 35(3), 423–453.
Premkumar, G. (2003). A Meta Analysis of Research on Information Technology Implementation in Small Business. Journal of Organizational Computing and Electronic Commerce, 13(2), 91–121.
Premkumar, G., & Ramamurthy, K. (1995). The Role of Interorganizational and Organizational Factors on the Decision Mode of Adoption of Interorganizational Systems. Decision Sciences, 26(3), 303–336.
Raho, L. E., Belohlav, J. A., & Fiedler, K. D. (1987). Assimilating New Technology into the Organization: An Assessment of McFarlan and McKenney’s Model. Management Information Systems Quarterly, 11(1), 47–57.
Raymond, L., Pare, G., & Bergeron, F. (1995). Matching Information Technology and Organizational Structure: An Empirical Study with Implication for Performance. European Journal of Information Systems., 4, 3–16.
Roberts, M. S., & Ko, H. (2001). Global Interactive Advertising: Defining What We Mean and Using What We Have Learned. Journal of Interactive Advertising, 1(2), www.jiad.org/vol1/no2/roberts/.
Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). New York: Free Press.
Sabherwal, R., & Chan, Y. E. (2001). Alignment between Business and IS Strategies: A Study of Prospectors, Analyzers and Defender. Information Systems Research, 12(1), 11–33.
Scaglione, M., Steiner, T., Schegg, R., & Murphy, J. (2005, 26–28 January). Investigating Domain Name Diffusion across Swiss Accommodation Enterprises. Paper presented at the Information and Communication Technologies in Tourism (ENTER) 2005, Innsbruck, Austria.
Schegg, R., Murphy, J., & Leuenberger, R. (2003). Five Star Treatment? E-mail Customer Service by International Luxury Hotel. Information Technology & Tourism, 6(2), 99–112.
Schegg, R., Steiner, T., Frey, S., & Murphy, J. (2002). Benchmarks of Web Site Design and Marketing by Swiss Hotels. Information Technology and Tourism, 5, 73–89.
Sellah, H., & Micheal, R. (1994). Measuring Culinary Learning Processes: Education and Experience. Internatonal Journal of Contemporary Hospitality Management, 6(6), 111–114.
Shortell, S. M., & Zajac, E. J. (1990). Perceptual and Archival Measures of Miles and Snow’s Strategic Types: A Comprehensive Assessment of Reliability and Validity. Academy of Management Journal, 33(4), 817–832.
Siguaw, J. A., Enz, C. A., & Navasivayam, K. (2000). Adoption of Information Technology in U.S. Hotels: Strategically Driven Objectives. Journal of Travel Research, 39(2), 192–201.
Slater, S. F., & Olson, E. M. (2001). Marketing’s Contribution to the Implementation of Business Strategy: An Empirical Analysis. Strategic Management Journal, 22(11), 1055–1067.
Smith, K. G., Guthrie, J. P., & Chen, M. J. (1989). Strategy, Size and Performance. Organizational Studies, 10(1), 63–81.
Smith, K. G., Mitchell, T. R., & Summer, C. E. (1985). Top Management Priorities in Different Stages of the Organisational Life Cycle. Academy of Management Journal, 28(4), 799–820.
Strauss, J., & Hill, D. J. (2001). Consumer Complaints by E-mail:An Exploratory Investigation of Corporate Responses and customer Reactions. Journal of Interactive Marketing, 15(1), 63–73.
Teo, T. S. H., & Pian, Y. (2004). A Model for Web adoption. Information & Management, 41(4), 457–468.
Wai, C. P., & Kevin, L. T. L. (2005). Are Travellers Satisfied with Malaysian Hotels? International Journal of Contemporary Hospitality Management, 17(2/3), 217–228.
Wei, S., Ruys, H. F., Van Hoof, H. B., & Coombrink, T. E. (2001). Uses of Internet in the Global Hotel Industry. Journal of Business Research, 54(3), 235–241.
Zahra, S. A., & Covin, J. G. (1993). Business Strategy, Technology Policy and Firm Performance. Strategic Management Journal, 14(13), 451–478.
Zahra, S. A., & Pearce, J. A. (1990). Research Evidence on the Miles and Snow, Typology. Journal of Management Information System, 16(4), 751–768.
Zmud, R. W., & Apple, L. E. (1992). Measuring Technology Incorporation/Infusion. Journal of Product Innovation Management, 9 (June), 148–155.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2006 Springer-Verlag Wien
About this paper
Cite this paper
Hashim, N.H., Olaru, D., Scaglione, M., Murphy, J. (2006). A Theoretical Framework of Factors Relating to Internet Adoption Stages by Malaysian Hotels. In: Hitz, M., Sigala, M., Murphy, J. (eds) Information and Communication Technologies in Tourism 2006. Springer, Vienna. https://doi.org/10.1007/3-211-32710-X_28
Download citation
DOI: https://doi.org/10.1007/3-211-32710-X_28
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-30987-2
Online ISBN: 978-3-211-32710-4