Abstract
Decision tables classifying customers into groups of different profitability are used for mining rules classifying customers. Attributes are divided into two groups: stable and flexible. By stable attributes we mean attributes which values can not be changed by a bank (age, marital status, number of children are the examples). On the other hand attributes (like percentage rate or loan approval to buy a house in certain area) which values can be changed or influenced by a bank are called flexible. Rules are extracted from a decision table given preference to flexible attributes. This new class of rules forms a special repository of rules from which new rules called actionrules are constructed. They show what actions should be taken to improve the profitability of customers.
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© 2000 Springer-Verlag Berlin Heidelberg
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Ras, Z.W., Wieczorkowska, A. (2000). Action-Rules: How to Increase Profit of a Company. In: Zighed, D.A., Komorowski, J., Żytkow, J. (eds) Principles of Data Mining and Knowledge Discovery. PKDD 2000. Lecture Notes in Computer Science(), vol 1910. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-45372-5_70
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DOI: https://doi.org/10.1007/3-540-45372-5_70
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