Abstract
This paper gives a formal six-level framework for personalization features in current and next generation mobile services, which can be used to drive the business modeling of M-business services from as service provider or system supplier points of view. I also analyzes the economic, sociological, information and psychic drivers for personalization in mobile services and why they sometimes differ from Web based services. A numerical case is provided from an operator introducing a location based personalized service.
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© 2002 Springer-Verlag Berlin Heidelberg
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Pau, LF., Dits, J. (2002). Business Modeling Framework for Personalisation in Mobile Business Services. In: Stiller, B., Smirnow, M., Karsten, M., Reichl, P. (eds) From QoS Provisioning to QoS Charging. QofIS ICQT 2002 2002. Lecture Notes in Computer Science, vol 2511. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-45859-X_22
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DOI: https://doi.org/10.1007/3-540-45859-X_22
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