Abstract
Most online shops today organise their product catalogue in a feature-oriented way. This can cause problems for shoppers who have only limited knowledge of product features. An alternative is to organizing product information in a needs-oriented way. Here possible ways of using the product build the focus of attention. In this study we compared reported preference of catalogue access of non-expert shoppers when confronted with either feature-oriented or needs-oriented access to a catalogue of digital cameras.
This work was supported by the affiliated organizations of the authors and by the Swiss Priority Program ICS grant “Management of Customer Relationship”.
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© 2001 IFIP International Federation for Information Processing
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Felix, D., Niederberger, C., Steiger, P., Stolze, M. (2001). Feature-oriented vs. Needs-oriented Product Access for Non-Expert Online Shoppers. In: Schmid, B., Stanoevska-Slabeva, K., Tschammer, V. (eds) Towards the E-Society. IFIP International Federation for Information Processing, vol 74. Springer, Boston, MA. https://doi.org/10.1007/0-306-47009-8_28
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DOI: https://doi.org/10.1007/0-306-47009-8_28
Publisher Name: Springer, Boston, MA
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