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"Forward advertising: A competitive analysis of new product preannouncement."

Jianqiang Zhang, Qi Liang, Jian Huang (2016)

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DOI: 10.1016/J.INFOECOPOL.2016.10.004

access: closed

type: Journal Article

metadata version: 2020-10-26

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  - https://dblp.org/rec/journals/iepol/ZhangLH16
Jianqiang Zhang, Qi Liang, Jian Huang:
Forward advertising: A competitive analysis of new product preannouncement. Inf. Econ. Policy 37: 3-12 (2016)

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