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"Privacy calculus and its utility for personalization services in ..."
Hui Zhu et al. (2017)
- Hui Zhu, Carol Xiaojuan Ou, W. J. A. M. van den Heuvel, Hongwei Liu:
Privacy calculus and its utility for personalization services in e-commerce: An analysis of consumer decision-making. Inf. Manag. 54(4): 427-437 (2017)
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