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"The advertising communication effectiveness of using netizen language ..."

Ying-Feng Kuo, Jian-Ren Hou, Yun-Hsi Hsieh (2021)

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DOI: 10.1108/INTR-04-2020-0231

access: closed

type: Journal Article

metadata version: 2022-03-16

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Ying-Feng Kuo, Jian-Ren Hou, Yun-Hsi Hsieh:
The advertising communication effectiveness of using netizen language code-switching in Facebook ads. Internet Res. 31(5): 1940-1962 (2021)

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