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"A sustainable dynamic optimization model of pricing and advertising in the ..."

Chung-Yuan Dye, Tsu-Pang Hsieh (2024)

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DOI: 10.1016/J.EJOR.2024.01.007

access: closed

type: Journal Article

metadata version: 2024-08-22

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Chung-Yuan Dye, Tsu-Pang Hsieh:
A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment. Eur. J. Oper. Res. 315(2): 654-667 (2024)

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