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"Enhancing Uplift Modeling in Multi-Treatment Marketing Campaigns: ..."

Yoon Tae Park, Ting Xu, Mohamed Anany (2024)

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DOI: 10.48550/ARXIV.2408.13628

access: open

type: Informal or Other Publication

metadata version: 2024-09-28

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  dblp key:
  - journals/corr/abs-2408-13628
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  - https://dblp.org/rec/journals/corr/abs-2408-13628
Yoon Tae Park, Ting Xu, Mohamed Anany:
Enhancing Uplift Modeling in Multi-Treatment Marketing Campaigns: Leveraging Score Ranking and Calibration Techniques. CoRR abs/2408.13628 (2024)

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