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"Consumer Engagement Characteristics in Mobile Advertising."

Lonneke Brakenhoff, Marco Spruit (2017)

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DOI: 10.5220/0006499602060214

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-02

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  dblp key:
  - conf/ic3k/BrakenhoffS17
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  - https://dblp.org/rec/conf/ic3k/BrakenhoffS17
Lonneke Brakenhoff, Marco Spruit:
Consumer Engagement Characteristics in Mobile Advertising. KDIR 2017: 206-214

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