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"Optimizing Marketing Campaign Targeting Using Uncertainty-Based Predictive ..."

Björn Rafn Gunnarsson, Seppe vanden Broucke, Jochen De Weerdt (2019)

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DOI: 10.1109/ICDMW.2019.00055

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-26

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Björn Rafn Gunnarsson, Seppe vanden Broucke, Jochen De Weerdt:
Optimizing Marketing Campaign Targeting Using Uncertainty-Based Predictive Modelling. ICDM Workshops 2019: 326-332

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