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"Effect of personalization on the perceived usefulness of online customer ..."

Ting-Peng Liang, Hsin-Yi Chen, Efraim Turban (2009)

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DOI: 10.1145/1593254.1593296

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  - conf/ACMicec/LiangCT09
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Ting-Peng Liang, Hsin-Yi Chen, Efraim Turban:
Effect of personalization on the perceived usefulness of online customer services: a dual-core theory. ICEC 2009: 279-288

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