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"A Flexible Method for Protecting Marketing Data: An Application to ..."

Matthew J. Schneider et al. (2018)

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DOI: 10.1287/MKSC.2017.1064

access: closed

type: Journal Article

metadata version: 2020-05-14

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  dblp key:
  - journals/mktsci/SchneiderJGLY18
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  - https://dblp.org/rec/journals/mktsci/SchneiderJGLY18
Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, Yan Yu:
A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data. Mark. Sci. 37(1): 153-171 (2018)

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