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"Cooperative advertising and pricing in an O2O supply chain with ..."

Mengli Li, Xumei Zhang, Bin Dan (2021)

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DOI: 10.1111/ITOR.12805

access: closed

type: Journal Article

metadata version: 2021-10-14

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Mengli Li, Xumei Zhang, Bin Dan:
Cooperative advertising and pricing in an O2O supply chain with buy-online-and-pick-up-in-store. Int. Trans. Oper. Res. 28(4): 2033-2054 (2021)

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