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"Performance analysis of keyword advertising campaign using gender-brand ..."

Partha Mukherjee, Bernard J. Jansen (2014)

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DOI: 10.1016/J.ELERAP.2014.01.001

access: closed

type: Journal Article

metadata version: 2020-02-22

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Partha Mukherjee, Bernard J. Jansen:
Performance analysis of keyword advertising campaign using gender-brand effect of search queries. Electron. Commer. Res. Appl. 13(2): 139-149 (2014)

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