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"Human or virtual: How influencer type shapes brand attitudes."
Ozan Özdemir et al. (2023)
- Ozan Özdemir, Bora Kolfal, Paul R. Messinger, Shaheer Rizvi:
Human or virtual: How influencer type shapes brand attitudes. Comput. Hum. Behav. 145: 107771 (2023)
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