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"How Small and Medium Enterprises Effectively Participate in the Mass ..."
Hossam S. Ismail et al. (2007)
- Hossam S. Ismail, Iain Reid, Jim Mooney, Jenny Poolton, I. Arokiam:
How Small and Medium Enterprises Effectively Participate in the Mass Customization Game. IEEE Trans. Engineering Management 54(1): 86-97 (2007)
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