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"The Impact of Different Scarcity Promotion Strategies And Product Types On ..."
Jie Zheng, Caihong Jiang, Yuhao Li (2022)
- Jie Zheng, Caihong Jiang, Yuhao Li:
The Impact of Different Scarcity Promotion Strategies And Product Types On Purchase Intention In Online Scenarios -Evidence From An Eye-tracking Study. WHICEB 2022: 54
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